Idea Couture has developed innovative processes and toolkits that can be applied across diverse industries from consumer products and electronics to financial businesses and healthcare. "Innovation is critical to fueling growth and creating meaningful market distinction in business. But not every company has figured out how to apply a process that aligns with its culture and category. Idea Couture currently has offices in six cities, including New York, San Francisco, Toronto, London, Mexico City, and São Paulo. Powered by Cognizant’s presence and leadership in technology, we are doubling down on our virtuosity in strategic foresight, applied anthropology, business design, and rapid prototyping and will expand our global footprint".
One of the several resources IC has offered is a "collaboration between futurists, anthropologists, and healthcare professionals on a book", The Futures of Health: Spaces + Places of Care, "which explores the possibilities of an age where an app can be a doctor and a bedroom is the hospital. Presented through scans, analyses, and scenarios, important questions are raised about what the future will look like, allowing us to better prepare for it".